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'Appreciation as Audience Response: Exploring Entertainment Gratifications Beyond Hedonism.' Human Communication Research, vol.

Chen, Gina Masullo. “Tweet This: A Uses and Gratifications Perspective on How Active Twitter Use Gratifies A Need to Connect With Others.” Computers in Human Behavior, vol.

These two studies indicate that people look to the internet to fulfill social and communal needs. However, a new social gratification specific to internet use was also found. Two of these gratifications, content and process gratifications, had been found before in studies of the uses and gratifications of television. Another study, published in the journal Decisions Sciences, found three gratifications for internet usage. Virtual community could be considered a new gratification as it has no parallel in other forms of media. An early study published in the journal CyberPsychology & Behavior on uses and gratifications of the internet found seven gratifications for its use: information seeking, aesthetic experience, monetary compensation, diversion, personal status, relationship maintenance, and virtual community. This opens up the number of gratifications that new media use could satisfy. Users have greater control over what they interact with, when they interact with it, and more content choices. Scholars have noted that new media includes several attributes that weren’t part of older forms of media.

Other uses for rapidcart pro tv#

Meanwhile, those that were more sociable and outgoing saw TV as a poor substitute for real-life social interactions. Those who are more socially isolated, emotional, or shy, demonstrated an especially strong affinity for television.

The researcher judged these results to be consistent with these two personality types. Moreover, while the neurotic personality types favored the companionship motive most, extraverted personality types strongly rejected this motive as a reason to watch TV. This was the reverse for participants with extraverted personalities. The researcher found that the motivations of participants with neurotic personalities included passing the time, companionship, relaxation, and stimulation. For example, a study by the Virginia Polytechnic Institute and State University looked at personality traits like neuroticism and extroversion to see if people with different traits would identify different motivations for watching television. Uses and gratifications' emphasis on individual differences has led researchers to examine the way personality impacts people’s motivations for using media. As media technologies continue to proliferate, research on uses and gratifications theory is more important than ever for understanding people’s motivations for choosing media and the gratifications they get out of it. Today, the theory is often credited to Jay Blumler and Elihu Katz’s work in 1974. Then, in the 1970s, researchers turned their attention to the outcomes of media use and the social and psychological needs that media gratified. For the next few decades, uses and gratifications research mostly focused on the gratifications media users sought. Uses and gratifications was first introduced in the 1940s as scholars began to study why people choose to consume various forms of media. The greater control and choice brought about by new media has opened up new avenues of uses and gratifications research and has led to the discovery of new gratifications, especially in regards to social media.The theory relies on two principles: media users are active in their selection of the media they consume, and they are aware of their reasons for selecting different media options.Uses and gratifications characterizes people as active and motivated in selecting the media they choose to consume.